WebThe peripheral route to persuasion consists of a person's association with positive or negative qualities in the stimulus that isn't related to the logical quality of the stimulus. For … Web18. mar 2024 · The peripheral route to persuasion is a psychological theory that explains how people are influenced by factors that are not directly related to the content of the …
Mengenal Cara Persuasi yang Efektif lewat Elaboration-Likelihood …
WebIt posits that communication about a product or service occurs by one of two divergent focuses of intent: (1) central cognitive processing focuses on analysis of product-relevant information such as message content (arguments); alternatively (2) peripheral cognition focuses on the persuasive peripheral cues, (such as message length, the presence … WebThe peripheral route relies on psychological techniques. These techniques may take advantage of a target’s not thinking carefully about the message. The process mirrors a phenomenon in animal behavior known as fixed action patterns (FAPs). These are sequences of behavior that occur in exactly the same fashion, in exactly the same order, … legitimate expectation law uk
The Peripheral Route to Persuasion - Study.com
Web19. máj 2009 · 視情境而定,採取不同說服策略. 理查‧派提(Richard Petty)與約翰‧卡喬鮑(John Cacioppo)提出的「思辨可能模式」(ELM,Elaboration Likelihood Model)嘗試 … Webperipheral route to persuasion. the process by which attitudes are formed or changed as a result of using peripheral cues rather than carefully scrutinizing and thinking about the … The peripheral route to persuasion is when a person relies on the cues contained in a message to form an opinion. The person may not have the motivation or knowledge base to critically analyze the strength and quality of the statements presented. Therefore, they must rely on other features, such as the … Zobraziť viac Peripheral route persuasion is a component of the Elaboration Likelihood Model (ELM) of persuasion proposed by Petty and … Zobraziť viac Petty and Cacioppo’s model actually contains two routes to persuasion: central and peripheral. The central route results: The central route … Zobraziť viac legitimate dot motorcycle helmet stickers